Want to build and grow your presence on social media? Looking for the best social media marketing tools in 2023? You’re in the right place.

Social media tools can be used for various purposes, such as scheduling posts, tracking engagement with your followers, analyzing traffic, and more.

If you’re looking to build your brand, reach a larger audience, and increase sales through social media – you need access to the right tools.

In this post, let’s discuss a handpicked list of TEN marketing tools for social media and their features and pricing. Let’s get started.

Top 10 Social Media Tools For Marketing: From Scheduling to Analytics

1. Buffer

If you’re looking for a powerful yet affordable social media tool, Buffer is an excellent choice.

Buffer offers all the publishing and analytics tools to schedule and publish engaging posts on social networks. It is used by over 140K people worldwide and offers 24/7 support via email and social media.

Features of Buffer:

How much does Buffer cost?

Buffer offers the following pricing plans apart from the free plan which comes with basic publishing tools where you can manage up to 3 social profiles.

1. Essentials: This plan is suitable for bloggers and professionals. It costs you $5 per month and offers the following things.

• Planning & publishing tools
• Analytics tools
• Engagement tools
• Landing page builder

2. Team: This is great for teams who want unlimited user seating. This plan costs you $10 per month and offers the following things.

• Essentials features, plus:
• Unlimited team members & clients
• Draft collaboration tools
• Custom access & permissions

3. Agency: This plan is perfect for For marketing agencies with 10 or more social channels which costs you $100 per month and offers the following things.

• All the Team features
• Collaboration and flexible pricing options

Try Buffer for FREE

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2. InVideo

Want to create compelling videos? Looking for an online video editor at an affordable price? Try InVideo.

It lets you easily create AI videos using text and offers many templates to create video content including ads, promos, intros, and more.

Features of InVideo:

How much does InVideo cost?

InVideo offers the following three pricing options.

1. Free: If you’re just starting, go with the Free plan. It offers the following features.

• 40min video duration
• 5000+ Video Templates
• 3M+ Standard Media Library
• Automated Text to Speech

2. Business: This plan is designed for business owners and freelancers and it costs you $15 per month which comes with the following.

• 60 HD video exports per month
• 10 iStock media per month
• 1M+ Premium Media
• 20 Remove background per month
• No watermark on the videos

3. Unlimited: This plan offers unlimited video exports and it costs you $30 per month. You’ll get the following features.

• Unlimited HD video exports per month
• 120 iStock media per month
• 1M+ Premium Media
• 40 Remove background per month

Try InVideo for $0

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3. Canva

If you’re working solo and looking for a budget-friendly social media marketing tool, you should definitely try Canva.

Canva is a popular graphic design platform that offers plenty of templates to create graphics, videos, charts, and more.

Features of Canva:

How much does Canva cost?

Canva offers the following two pricing plans.

1. Free: This is perfect for those who’re looking for a free plan and it can be used to create all the basic graphics and images for social media and websites.

2. Pro: If you want unlimited access to Canva with all the premium content and 100+ million stock photos, go with Canva Pro. It costs you $119.99 per year.

Try Canva for FREE

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4. Agorapulse

If you’re looking for an all-in-one social media management tool, Agorapulse is an excellent choice.

It offers an easy-to-use interface and powerful analytics and reporting features to manage all your social networks from one place.

Features of Agorapulse:

How much does Agorapulse cost?

Agorapulse offers three pricing plans which are listed below.

1. Standard: This plan costs $49 per month where you can manage up to 10 social media profiles and you’ll get access to the following features.

2. Professional: This plan costs $79 per month where you can manage up to 15 social media profiles and you’ll get access to the following features.

3. Advanced: This plan costs $119 per month where you can manage up to 20 social media profiles and you’ll get access to the following features.

Try Agorapulse for FREE

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5. Sumo

Sumo is one of the best FREE email capturing tools used by over 900,000 people across the world.

Not only email marketing tools, but you’ll also get social media sharing tools with “Visitor Targeting” features to grow your presence on social networks.

Features of Sumo:

How much does Sumo cost?

Sumo offers two pricing options.

1. Free: The free plan is suitable for beginners and offers almost all the features with limits.

2. Pro: If you want to unlock all the features with higher limits, this plan is for you which costs you $39 per month.

So what are you waiting for?

Try Sumo for FREE Today

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6. HootSuite

HootSuite is the most popular social media marketing used by over 25 million people worldwide.

If you’re looking for a powerful tool to schedule, publish and get actionable insights on the best times to post on social networks – HootSuite is an essential tool for you.

Features of HootSuite:

How much does HootSuite cost?

HootSuite offers the following three pricing options.

1. Professional: If you’re looking for an affordable plan from HootSuite, this one’s for you. It costs you $49 per month and provides you with the following features.

2. Team: If you want to add more than one user, go with this plan. It costs you $249 per month and provides you with the following features.

3. Business: This plan is perfect for large businesses and agencies. It costs you $739 per month and provides you with the following features.

Start HootSuite 30-Day Free Trial

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7. AdEspresso

Are you looking for a platform to create, manage and publish ads online? AdEspresso is just for you. AdEspresso has been used to create over 10 million ads online, including Google, social networks, and more.

Features of AdEspresso:

How much does AdEspresso cost?

1. Starter: This plan comes with all the essential features, and it is the cheapest plan from AdEspresso as it costs just $49 per month, where you’ll get the following.

• Unlimited ad accounts
• Google Ads, Facebook, and Instagram campaign

2. Plus: This plan costs you $99 per month, where you’ll get the following.

• Everything in Starter plan +
• Cross-campaigns customized performance triggers
• Facebook & Instagram multi-page bulk creation
• Campaign approval

3. Enterprise: This plan costs you $259 per month, where you’ll get the following.

• Everything in Plus plan +
• Dedicated Facebook and Google Ads Marketing Consultant
• Starting from 1 hour of live training and strategy planning per month
• Unlimited seats
• API access

Start AdEspresso 14-Day Free Trial

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8. Sprout Social

Sprout Social is a powerful social media managing software that lets you publish, schedule, draft and queue posts.

It offers exclusive features like social content calendar, review management to manage all your online reviews, automated link tracking, etc, to grow your social media presence.

Features of Sprout Social:

How much does Sprout Social cost?

Sprout Social offers the following three pricing plans.

1. Standard: This plan costs you $249 per month and gives you access to the following things.

• 5 social profiles
• All-in-one social inbox
• Publish, schedule, draft and queue posts
• Social content calendar

2. Professional: This plan is excellent for managing unlimited social media profiles and costs you $399 per month and gives you access to the following things.

• Everything from the Standard plan
• Unlimited social profiles
• Competitive reports for Instagram, Facebook and Twitter
• Scheduling for optimal send times

3. Advanced: This plan unlocks all the features of Sprout Social and costs you $499 per month by giving you the following things.

• Includes all Professional features
• Message Spike Alerts for increased message activity
• Chatbots with automation tools
• Saved and suggested replies
• Inbox rule builder for automated actions
• Automated Link Tracking

Want to try Sprout Social?

Start Your Free Trial with Sprout Social

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9. Tailwind App

If you’re looking for a platform to merge and manage social and email marketing – the Tailwind app is exclusively for you.

From planning to scheduling to creation – you can do everything to get better results with email and social networks.

Features of Tailwind:

How much does Tailwind cost?

Tailwind offers the following four pricing options.

1. Free plan: This is the free plan forever from Tailwind, which gives access to the following things.

2. Pro: This plan gives you everything you need to grow your brand on social media. It costs you $12.99 per month (if billed annually) and offers the following features.

3. Advanced: This plan is suitable for growing multiple brands. It costs you $19.99 per month (if billed annually) and offers the following features.

4. Max: This plan gives you unlimited access to managing multiple accounts. It costs you $39.99 per month (if billed annually) and offers the following features.

So what else are you waiting for?

Try Tailwind for Social Media

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10. SocialPilot

SocialPilot is an affordable social networking tool that lets you schedule and publish posts on Facebook Groups, Pinterest Boards, TikTok, Google Business Pages, and more.

Features of SocialPilot:

How much does SocialPilot cost?

SocialPilot offers the following four pricing plans.

1. Professional: This plan costs $21 per month (if billed annually) and offers 10 social media accounts for one user.

2. Small Team: This plan costs $35 per month (if billed annually) and offers 20 social media accounts for 3 users.

3. Agency: This plan costs $70 per month (if billed annually) and offers 30 social media accounts for 6 users.

4. White Label: This plan costs $140 per month (if billed annually) and offers 50 social media accounts for unlimited users.

Try SocialPilot Today

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FAQs | Tools for social media marketing

Here are some most commonly asked questions on social media tools.

Related Resources on Social Media:

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Final thoughts on marketing tools for social media

Social media is the future of marketing. Billions of people actively use social networks like Facebook, Instagram, YouTube, etc.

So if you’re looking to promote your business or website – use social media tools to your advantage.

So what are your thoughts on the social media advertising marketing tools mentioned here? Did we miss any of your favorite tools for social media marketing? Let us know in the comments.